Comment by shaftway
3 days ago
I can tell you how the ad companies will implement this. For Rewarded ads (the longest ones, that are at least 30 seconds, and sometimes as high as 60 seconds), they'll move to that succession model, but the succession will take you at least 30 seconds. Oh you skipped an ad after 5 seconds? No worries, here's another ad. You watched the first ad for the full 30 seconds? No more ads for you.
It'll probably be a win for them.
If it's a win they would do it already, no? There's no law against it, is there.
I've worked for two companies that did mobile ads, and one other that did web ads.
The web ad company was hampered by poor engineering and management that had big glory projects that were poorly conceived or too ambitious; they no longer exist.
The first mobile ad company was constrained by ethics and prioritized a better experience over earning that last fraction of a percent (though most people on the outside would disagree on principle).
The second mobile ad company had a decent API designer early, and managed to capture a specific role in advertising. That role gave them access to data that ended up being wildly useful for purposes other than it's original intention, and they've done well based on that. But they are completely mired in in-fighting, executives who only bother to come in and be seen for quarterly results, and they don't do *anything* unless someone else does it first. They don't have a functional legal department and engineers are afraid that their head will be on the block if something goes wrong, and everyone is afraid of killing the golden goose.
So no, I suspect it hasn't happened because almost nobody thought of it, and the people that did are too afraid to be a trailblazer.
And we've already seen the precursors for it. Chaining multiple short ads together to add enough value to be worth it for an in-game reward is the beginning of it. It's not a very far leap.