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Comment by rhplus

3 days ago

> Not a great regulatory move, in my opinion.

> But I really wish ad companies would implement this rule across the board.

I genuinely don’t know how you could get your wish without regulation. You can’t expect all players in the ad game to follow self enforced rules if there’s any possibility that not following a self-imposed rule (“all ads must have a skip button”) will bring a competitive advantage. As soon as one player decides to take that advantage, all will. Back to square one.

Takes like this amaze me. It's like they've suddenly forgotten what the entire advertisement industry is like. Ads are designed to take advantage, manipulate, and even trick. Then this person comes along and suggests the industry should do the right thing.

In what world would that ever be a possibility? It's like asking a dictator nicely that they relinquish some of their power!

  • Regulation is only a policeman. It doesn’t innovate.

    Competitive markets do innovate. I watch YouTube live instead of Twitch (many streamers double stream) precisely because the former has skippable ads.

    I’m guessing you haven’t taken even one semester of the relevant economics. Isn’t it great to be an internet commenter?

    • Both YouTube and Twitch have increased the amount of ads they serve over the last 5 years, not decreased. So, I’m not even sure if the “competition” between those two makes ads better for anyone. Imo, the objective of competition in adspace is “who can target better to increase click rate”, not “who can make the experience better for the user”.

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    • > Isn’t it great to be an internet commenter?

      Said completely unironically...

LOL, it's because they started with "regulations bad" and then went the usual technocrat/libertarian move of let the markets decide. And then rehashed the exact same arguments in favor of regulation.