Comment by everdrive
4 days ago
>That weird creepy face with the outline and uncanny smoothing aren’t by accident.
I take your point, but I am still baffled why people find this appealing.
4 days ago
>That weird creepy face with the outline and uncanny smoothing aren’t by accident.
I take your point, but I am still baffled why people find this appealing.
Appealing isn’t the goal. Catching someone’s attention is the goal. (Nobody thinks the balloons on the cars at the car dealership look good but statistics prove that balloons sell cars.) Then, triggering someone’s curiosity, which is more where the copy comes in. (You can increase your click count with this one weird trick!)
You’re subject to it every bit as much as me or anybody else, but for whatever reason, we have different triggers than the Mr. Beast crowd. People that think they’re immune to it after having it pointed out to them are likely just less aware than most how their emotions are being manipulated by things they don’t even consciously perceive. Sales guys love people like that.
If you're aware of it and think you're susceptible then you can make it impossible to be influenced by it. Ie, You can disable all 'related videos'/feeds/home page on Youtube with Unhook, and sponsored segments with SponsorBlock. I'll probably never see a Youtube thumbnail for the rest of my life, throw in Adblock and your exposure is extremely limited.
> Sales guys love people like that.
You can also easily never speak to them. I know they exist, but as a consumer I can't think of anytime I've had a sales interaction with a salesperson. I understand that some people do, and might even actively seek a salesperson - but if I go to a physical store I already know what I want to buy before I get there and the only interaction I might have is to ask how to find the thing I want.
I know it's a common argument/appeal to authority that advertising must work, because companies are still doing it - but there are economists who think that it might not[0].
[0]: https://freakonomics.com/podcast/does-advertising-actually-w...
> Ie, You can disable all 'related videos'/feeds/home page on Youtube with Unhook
This is not specific to YouTube. It’s billboards, product placement, etc etc etc.
> You can also easily never speak to them. I know they exist, but as a consumer I can't think of anytime I've had a sales interaction with a salesperson
Ok, so you make every major purchase online, probably don’t own a car, never purchased a home or lived in a city where its extremely difficult to rent without a realtor, never go out to restaurants or bars in the US where the service staff essentially works on commission in the form of gratuity… sure thing.
Thinking Sony would sell just as many products entirely based on word of mouth is absolutely absurd.
2 replies →
It doesn't have to be appealing, it has to make you click.
Car crashes are not appealing, and yet it is something most people are tempted to look at. Many people think of dopamine as the pleasure hormone, not really, it is the motivation hormone, pleasure is one way to achieve that, but so is horror.
It makes evolutionary sense, if something horrible happens, you better pay attention, to get prepared so that it doesn't happen to you.
I don't know the details of the psychological response to Mr Beast thumbnails, and I think neither does My Beast himself, the analytics say it works and that the only thing that matters to him.
Novelty goes a long way, old enough YouTube video are optimized for their time period and end up looking stylized in their own ways.
Fashion swaps styles fast enough most people can’t afford full wardrobes before it changes, which by default keeps each style looking fresh.
Maybe not appealing but interesting. Distinct enough from the rest of the thumbnails on the page to trigger an impulsive tap or click.