Comment by my_throwaway23

Fun fact, at that time the gambling industry was regulated in Sweden, and as such all games (and otherwise - e.g. scratch tickets) was all sold by the government monopoly.

As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me.

The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked.

The monopoly has now been abolished, largely due to pressure from digital services.