Comment by ashleyn
3 days ago
If the AI-based product is suitable for purpose (whatever "for purpose" may mean), then it doesn't need to be marketed first and foremost as "AI". This strikes me as pandering more to investors than consumers, and even signaling that you don't value the consumers you sell to, or that you regard the company's stock as more of the product than the actual product.
I can see a trend of companies continuing to use AI, but instead portraying it to consumers as "advanced search", "nondeterministic analysis", "context-aware completion", etc - the things you'd actually find useful that AI does very well.
It's basically being used as "see, we keep up with the times" label, as there is plenty of propaganda that basically goes "move entirely to using AI for everything or you're obsolete"