Comment by nickjj
3 days ago
I'm happy to see this, not because I wish Adam failure. I am a Tailwind user myself and use it in all of my projects. Generally am a fan of Adam and respect his business.
The happy (in a bad way) part is seeing very successful projects like Tailwind get financially fucked by AI. It means it's not just me.
I am a small tech course creator who was able to make a living for 10 years but over the last 3 years it has tanked to where I make practically zero. Almost all due to less traffic hitting my blog which was the source of paid course purchases. I literally had to shift my entire life around after 25 years of being a successful contractor because of this.
I hope the world understands how impactful (both good and bad ways) having an unchecked AI scrape the world's content and funnel everything directly through their monetized platform while content creators get nothing in return is.
Out of curiosity, do you think the decrease in revenue for your tech course business is due to lack of demand (i.e. potential customers just ask an LLM rather than learn from a course now), or due to disruption in your acquisition channel (i.e. reduced traffic from SEO to your blog due to potential customers seeing Google's LLM answers at the top of the search results page)? Like for example, do you have other marketing channels such as social media, youtube or paid ads?
I think it's both but I think the end result is less traffic means less sales.
I don't have paid ads, everything has been organic with the blog being the main funnel into everything. For quite a few years I tried creating a podcast and also have 5+ years of weekly YouTube videos but the traffic back to the courses from those are close to nothing.
Conversion percent rates haven't changed, they have remained consistent.
My figures almost track perfectly with StackOverflow's chart: https://i.sstatic.net/IY0g8JZW.png
Thank you for sharing, I really appreciate it! I've been working on my own tech course/education platform for the past couple years, and the landscape seems to be moving beneath our feet!
1 reply →
Hey! you just discovered media piracy dude! Congrats!
That's an interesting way to think about it.
I discovered media piracy long ago, but it was very acute before AI because only a small amount of folks pirated this type of content. I ignored them and put 0% energy into it because I wanted to focus on the happy path of people not pirating the content.
If you think of AI as pirating media, it's providing that media to everyone in a context specific form so yes it is a pretty interesting analogy. Not quite a 1 to 1 match but the end outcome is the same and that's all that matters here.