Comment by albroland

I believe a lot of this expectation is that as people replace Google searches with LLMs, or even enriched LLM results pushed at the top of Google results, far less click through to the actual sources happens.

This is happening across a lot of web verticals that previously relied on excellent SEO ranking and click through performance to drive ad revenue/conversions/sales. I have direct knowledge of some fairly catastrophic metrics coming out of knowledge base businesses; it wouldn't surprise me in the slightest that something like Tailwind is suffering a similar fate.