Comment by tshaddox
2 days ago
Adam presented his case for the lifetime pricing model in this podcast episode in 2023:
https://hackersincorporated.com/episodes/lifetime-pricing-is...
I believe he succeeding in convincing Sam and Ryan to adopt lifetime pricing for their UI course at https://buildui.com/pricing. I've purchased Build UI, and it was an excellent product, but unfortunately it appears to be completely dead for at least a full year now.
Neither the unannounced death of Build UI nor this apparently financial catastrophe for Tailwind bode well for the prospects of lifetime pricing! Although the problem might be more related to the entire market segment (frontend programming and design courses) than to the particular pricing model.
If Build UI was still making content, they would keep getting sales. There are also other ways to implement a "pay once" model that is sustainable, but it involves designing a much more thought out product roadmap and gatekeeping features behind new major versions where you need to pay for an upgraded license.
Jetbrains has done this for decades now with great success and is the standard sales model for most freemium WordPress plugins. Heck, even Adobe had a similar model until they were convinced they could squeeze out even more profit by charging monthly and trapping customers into subscriptions with high cancellation fees (my words, not theirs).