Comment by sethhochberg
2 days ago
I have no insider knowledge here but it doesn't seem outlandish to think that the negotiations would go a little differently for an established product vs a brand new one. Goldman may have simply been the only bank willing to work with Apple when the customer base (in size, demographics, spending patterns, whatever) was hypothetical.
What bank offers rewards and no fees to subprime(below 660) customers? There aren't any. Why no wanted the deal. Guaranteed to lose money. Its not like there's name recognition, i doubt most people could name the underlying bank for the Apple Card. Only place the bank is mentioned is the fine print at the bottom of the card details. Everything is branded "Apple Card"
> i doubt most people could name the underlying bank for the Apple Card. Only place the bank is mentioned is the fine print at the bottom of the card details.
And in the bottom-right corner of the titanium card and in the picture in Wallet. And it's advertised practically everywhere they mention the titanium card. And if you have Apple Savings it's also specified to be from GS everywhere.
GS was inexperienced and didn't know what they were getting into; that's why Apple was able to get such a good deal and also why GS now wants out. I fear Chase does know what they're getting into and Apple likely has far less favorable terms now. Though I'm incredibly glad they didn't give it to Synchrony (who runs PayPal and is incredibly sociopathic)