Comment by kspe

Thanks for the question, there are things related to shipping routing, custom packages handling and ops related requirements that were easier to do using custom app than Wordpress/Squarespace. There is always a trade-off to make here and the decision was made to go with custom app (which is our platform that evolved over last 10 years).

Thanks for pointing out media loading times, half of that bandwidth is related to the video we show on the home page, we plan to optimise a lot of things that were pushed "for later" before upcoming Valentines Day.