I expect AI ads to start with blindingly obvious overwhelmingly excited endorsments, but it won't take long for that to show up in the metrics that won't work very well past the initial intro, and they'll get more subdued over time... but they're always going to be at least positive. The old saying "there's no such thing as bad publicity" is wrong, and the LLMs aren't going to try to get you to buy things by being subtly negative on them. If nothing else, even if you somehow produced a (correct) study showing that does increase buying I think the marketers would just not be able to tolerate that, for strictly human reasons. They always want their stuff cast in a positive light.
I think I've seen an adtech company use AI influencers to market whatever product a customer wanted to sell. I got the impression that it initally worked really well, but then people caught on to the fact it was just AI and performance tanked.
I don't actually know whether that was the case but that's the vibe I got from following their landing page over time.
I expect AI ads to start with blindingly obvious overwhelmingly excited endorsments, but it won't take long for that to show up in the metrics that won't work very well past the initial intro, and they'll get more subdued over time... but they're always going to be at least positive. The old saying "there's no such thing as bad publicity" is wrong, and the LLMs aren't going to try to get you to buy things by being subtly negative on them. If nothing else, even if you somehow produced a (correct) study showing that does increase buying I think the marketers would just not be able to tolerate that, for strictly human reasons. They always want their stuff cast in a positive light.
heh.
I think I've seen an adtech company use AI influencers to market whatever product a customer wanted to sell. I got the impression that it initally worked really well, but then people caught on to the fact it was just AI and performance tanked.
I don't actually know whether that was the case but that's the vibe I got from following their landing page over time.