Comment by hn8726
1 day ago
> The Ford Ranger actually sells better in Europe than it does in the US. And the larger F series trucks sell more than an order of magnitude more.
Do you have any sources for this? I looked online and found a couple of charts, none of them support this claim. The Ford Ranger sales in Europe vs US are similar (who buys more varies by year) but the F series seems to be mostly bought in US
I think they meant it has much larger % share of pickup market in Europe vs US, not necessarily higher absolute number of sales (https://media.ford.com/content/fordmedia/feu/en/news/2025/02...)
Surely the hilux would be more popular than the ranger, but maybe Toyota just sends those to the developing world and Australia?
The Hilux is the second best selling truck in Europe, as far as I can tell.
The similar (but not identical) US model is the Tacoma.
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I'd love to buy a Hilux in the US but they aren't available. Drove them in South America for years and they're great vehicles.
Thank you, that makes sense. But in that case it doesn't do much for the op's argument, which seems to be that Europe _prefers massive cars_. US still has much more of obscenely big cars, and Ford F having less % pickup market share shows that there's much bigger market for these cars, if anything
For the most recent year numbers were published it also had better raw numbers.
Where in Europe is that? Because in southern Europe pickups are very rare, but maybe they're more common in the north.