Comment by saghm

> Through “Buy For Me,” customers were placing orders for Chua’s products on Amazon.com to be fulfilled through Chua’s Shopify account. Chua’s products have since been removed — she contacted Amazon at branddirect@amazon.com to opt out, per the company’s FAQ page for sellers — but Chua said other small online merchants like herself could be unknowingly opted into Amazon’s “Buy For Me” program.

It seems pretty likely that no one would even know that this exists in order to opt out of this until at least some purchases have been made. This isn't even "opting out" in the traditional (and already user-hostile) way of doing something by default that's orthogonal to what the user signed up for; it's a lot closer to the whole "shadow profile" thing Facebook does where the account exists without anyone signing up in the first place.