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Comment by Telemakhos

1 day ago

There have been a number of taste tests that show that, when blindfolded, most people can't distinguish between Coke and Sprite, let alone Coke and a close imitation, without the visual cue: throw together enough sugar, acid, and carbonation, and it overwhelms the body's ability to distinguish taste. It's a story often repeated in marketing (like Twitchells' Branded Nation), because forging a distinction between indistinguishable parity products is marketing's job.

https://www.washingtonpost.com/archive/lifestyle/food/1982/0...

I think if you believe this I'd recommend trying it yourself.

I've done this blinded with colas, and it's pretty easy to tell the difference between Coke, Diet Coke, Coke Zero, Pepsi, and Diet Pepsi. You might not know which is which without some history drinking them, but they all taste very distinct by themselves.

Really disagree that these are indistinguishable parity products, or that most people would not be obviously able to tell the difference between them.

  • I'll say that the 'Zero' products have gotten quite good. Not indistinguishable, but closer than I expected. On a couple of occasions I've inadvertently purchased real Dr Pepper instead of Dr Pepper Zero and not realized I was drinking the real thing. That's high praise for the Zero version (notably, the Diet version of Dr Pepper, while it has a following of its own, is extremely unlike real Dr Pepper).

    • I don't know but I recently drank coca cola which my brother ordered and then after a few days, I decided to drink diet coca cola because I was discussing it with my brother and he mentioned that diet and normal coke are the same price and I started wondering if there are negative effects to normal coke and not much for diet coke and they both are same price and I am drinking it for the taste, then diet coke makes the most sense so I decided to order it

      Not sure if its just me though but after drinking both diet coke and normal coke the taste gap between diet coke and normal coke felt really huge to me.

      You mention about Dr pepper and how strikingly similar Dr Pepper zero is, what are some other drinks which have a genuinely similar.

      But now realizing this, I think that there is a difference between diet, zero and normal variants, this is the first time I am discovering this. Time to drink coke zero and coke but the winters are really cold so I might have to wait this winter season

      8 replies →

    • That's interesting. I'll need to find some Dr Pepper Zero and try it. My history of Dr Pepper and of diet sodas goes like this.

      1. I only drank non-diet sodas. Pepsi was my favorite, Dr Pepper or root beer was the runner up at restaurants the had Coke (which I hate) rather than Pepsi.

      2. At some point I started trying to reduce the percent of my calories that came from carbs. I was able to continue drinking non-diet soda and meet my goal but only because (1) I usually only drank a small glass with each meal, and (2) I was able to reduce carbs from other things enough to leave room for the soda.

      3. That reducing from other things enough to leave room for the soda got annoying, so I made myself drink diet sodas for a few days. I quickly got used to Diet Dr Pepper and started to enjoy it. Diet Pepsi became OK, but Diet Dr Pepper was better. Once this switch was made and I didn't need to make room for soda carbs I could stick to my carb goal pretty easily.

      4. After a few years of that, I had oral surgery. They advised me to not drink carbonated beverages for a week or so afterwards, so I drank water. I was actually fine with that so after two weeks I finished off the 2L bottles of Diet Dr Pepper in my fridge and then just drank water at home for the next few years. I would still have a Diet Dr Pepper or a Diet Pepsi or Pepsi Zero or Diet root beer on the few occasions I ate out.

      If I ate out at a place that did not those I would sometimes get a non-diet Dr Pepper or Pepsi and it was terrible. It seemed too sweet. It tasted like someone had mixed some thick sweetener into it so not only was the flavor off the feel of the drink was wrong.

      It was bad enough that I would no longer eat out at those places. I'd only get food to go from there.

      So now I'm really curious if Dr Pepper Zero will taste good to me or not. If my problem with regular Dr Pepper is just due to the sugar I should probably be OK with Dr Pepper Zero. But if what I really now dislike is non-diet Dr Pepper's flavor it sounds like I'll also dislike Dr Pepper Zero.

    • I can't drink normal coke, it disgusts me, leaves an unpleasant sensation on my teeth, probably the sugar, but love the zero. It's also zero cal, which is a huge bonus.

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That link actually clearly says down in the body that they could pick the lemon lime out from the colas, which makes sense.

Throwing together sugar, acid, and carbonation does not overwhelm your sense of taste. Thats most bottled beverages. If you believe this, you should see a doctor.

But many beverages are very similar to other beverages. It’s not an inherent flaw in taste perception that Coke and Pepsi taste alike to most people, it’s that one was intentionally made to be only slightly different than the other.

Coke and Sprite taste extremely different.

Coke and Pepsi are a lot closer but still distinguishable.

  • They’re like siblings in neighbor family. You can tell immediately that they’re related, but they’re clearly separate entities.

If you cannot tell the difference between a cola and a lemonade, then that says more about the person performing the taste test than anything.

Lol, and here I am choking in shock when I grab a sip from a sprite can instead of the coke that I thought it was. Turns out I was just blindly (literally) falling for marketing? I don't think so, Tim.

Most people prefer Pepsi's taste. Unless the brands are revealed, then the brand recognition sets in and your brain rewards you more for choosing Coca Cola (c)

So you can taste it, but that doesn't matter in the end.

  • Last I recall, you get different answers if you taste just a sip verses a larger amount. Pepsi has a good first taste, but after a couple of sips it's pretty overpoweringly sweet, even compared to other sodas.

Sounds as believable as that nonsense about onions tasting the same as apples if you hold your nose.

Yea, you've never drank the off brand stuff I see. It's generally significantly different to me.

This is irrelevant and misleading. Just because many people cannot tell flavors apart doesn’t mean that the products are parity and are marketing differentiated.

Sure the majority of people cannot tell flavor notes apart but there exists a certain % of the population that can very reliably distinguish different tastes. Wine sommeliers, fine dining, food science are all professions which require a sensitive palate and smell and it is an over simplification to talk about sodas tasting the same for the majority of people as if it implies there is no difference or speciality in crafting taste.

Supposedly Jell-O was originally to be clear but they needed the food coloring to convince your brain you weren’t just tasting sugar and citric acid instead of the little bit of flavor they added per recipe.