Comment by DonHopkins

>"The products suck! There's no sex in them anymore!"

Enter "Lickable Pixels" -- the phrase that stuck to describe the Aqua era.

Introducing Mac OS X's Aqua interface, Jobs said at Macworld in January 2000: "We made the buttons on the screen look so good you'll want to lick them."

https://youtu.be/h-QgWOSVKm4?t=724

He's totally THAT enthusiastic, a distinguished expert fiendishly obsessed with buttons! He even carries around a big bag of replacement Joy Buttons that he hands out for free like candy to anyone who’s worn theirs out.

I know this from personal experience: Ted and his wife Ellen once ran into me working on my Thinkpad at some coffee shop in Mountain View, and Ted noticed my worn out Joy Button. He excused himself to run out to his car to fetch his Button Bag, while Ellen smiled at me and rolled her eyes up into her head and shrugged, and we hung out and talked until he got back. I really appreciated a nice new crisp one with fresh bumpy texture, because mine was totally worn down, and it made his day to get rid of a few. (I imagine their house has hoards of boxes and piles of bags full of them!)

The common thread: design that makes you come. Back for more, that is. Buttons to lick till they click. Nubs to rub till they're bald. Products you touched obsessively until they're worn smooth. Tahoe gives us clownish corners we can't even grab. Apple dropped the ball -- and frankly, it's a kick in the nuts.