Comment by proverbialbunny

In Australia Coca-Cola isn't allowed to import coca leaf extract for flavor, so it tastes very similar to one of the 3rd party knock off brands you'll find in the US. In Australia everyone drinks Pepsi because of this. Without the coca leaf Coca-Cola tastes imo pretty terrible.

What makes this video revolutionary is he was able to find an alternative to the coca leaf that has a near identical flavor. If it's as good tasting as advertised this knowledge could empower 3rd party producers to make a coke drink that will finally rival Coca-Cola in popularity.