Tim Cook runs a well oiled machine. At some point, leadership will change. And I don’t think it is as simple as, “Just keep going what Tim was doing.” There are so many moving parts that it is nigh certain Apple will go through a period of brand damage when things begin to fall through the cracks. Will that fall be dramatic? Probably not. But I think you underestimate just how much a shift in leadership can tip the scales.
Tim Cook runs a well oiled machine. At some point, leadership will change. And I don’t think it is as simple as, “Just keep going what Tim was doing.” There are so many moving parts that it is nigh certain Apple will go through a period of brand damage when things begin to fall through the cracks. Will that fall be dramatic? Probably not. But I think you underestimate just how much a shift in leadership can tip the scales.