Comment by retsibsi
10 hours ago
There's a story (true AFAIK, but it's the kind of thing I can easily imagine having been debunked) of Pepsi winning in direct taste-test comparisons against Coca Cola, but only when the test was done with small quantities. Apparently the sweeter taste is initially more appealing, but the slightly less sweet taste holds up better over the course of a whole drink.
"...but the slightly less sweet taste holds up better over the course of a whole drink."
I reckon from experience that's correct. For example, I can't drink Pepsi Max as it's far too sweet (all I taste is sweetness, on its own that's not very appealing).