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Comment by AuthAuth

2 days ago

https://www.apple.com/au/legal/privacy/data/en/apple-adverti...

This very page explains that they use "local, on-device processing" and a "random identifier not tied to your Apple Account."

So while the letter of your claim is technically true, it's also very misleading.

  • No, its not misleading it says right there in the private policy.

    Apple isnt suddenly private just because they have enough data about you that they dont need to link to 3rd party data. They do exactly what 3rd party sites that are considered privacy invasive do. They serve you ads based on your private data like what you watch, what you read and what things you do on your device.

    It doesnt say that they only store all this information on device. Apple is only using a random identifier when its sharing information about your habits and personal data on its ad platform, that info btw is shared with 3rd parties. But dont worry that data suddenly becomes non personal because they used a random identifier.