Comment by willtemperley
2 days ago
It's strategically devastating because no small number of users choose Apple because they do not trust Google and now they have no choice but to have Google AI on-board their machines.
I respect Google's engineering, and I'm aware that fundamental technologies such as Protocol Buffers and FlatBuffers are unavoidably integrated into the software fabric, but this is is avoidable.
I'm surprised Google aren't paying Apple for this.
> no small number of users choose Apple because they do not trust Google
Unfortunately, it probably actually is a small number comparatively. Or at least I would need to see some sort of real data to say anything different.
I feel like people who distrust Google probably wouldn't trust Apple enough to give them their data either? Why would you distrust one but not the other?
Google lost multiple antitrust lawsuits in 2025.
Apple still is in the business of selling devices, not customer data - with Google being an external company , I bet there'll be an extensive permissions systems you can limit what the AI can do (or turn it off altogether).
Siri > off is my default. Presumably I could still do this?
Yes but I may want to use Apple intelligence and now I have to use Google intelligence instead. This is not the product I paid thousands of dollars for.
Second I'm developing privacy focused apps that were going to use foundation models. Now I need to seriously reconsider this.
Just don't update your phone, they'll probably switch it on without asking like they do for Apple Intelligence. Or use Carplay, for which Siri is required.