Comment by kace91
2 days ago
I don’t get why they think “professional” is a generic tier.
If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite?
Some people might happen to do both, but overlap is largely accidental, right? The fact that they think of all professions as a bundle is even insulting as it signals the products are mostly toys/hobbyist stuff.
I think that's why they call it "Creator" studio. Creators - in the way the term is usually used today - indeed do use many of these tools. Maybe you produce music, create a video about you producing music and also need an engaging thumbnail for YouTube.
In a feature film production, these would certainly be separate roles. But apart from maybe Logic Pro for composers, Apple's tools are not really relevant at those levels of the entertainment business anymore. Post-pro would be Pro Tools for audio, something like Avid Media Composer for editing etc.
I think Apple has realized they are not playing on that level anymore and target their marketing to where they are still in the game. That's not necessarily a bad move.
Tons of professionals use logic. Really, you will find money making musicians using any of the major daws. Pro tools might still be the standard for recording studios but that's likely it.
My point was more that creators will often use more than one tool.
I know Logic is widespread amongst beat producers and songwriters, especially in the US. But you will also often see tracks getting produced on Logic but the final mix then happens on Pro Tools (by professional mixing engineers).
But that's why I explicitly mentioned Logic, I think it's the one pro app from Apple that still deserves the moniker, at least in regards to where it is used. The video stuff not so much anymore.
Most musicians I know use Ableton or Bitwig on macOS. Logic Pro is really a hassle for collaboration and touring from what I've heard.
> I don’t get why they think “professional” is a generic tier.
The target market is prosumer, not true professional.
I don't think there's that much of a distinction.
The real difference is that a "true professional" already has the software—purchased at full price by themselves or by their employer—and doesn't need a subscription in the first place.
The biggest distinction, in my experience, is that prosumers tend to be means-focused and professionals tend to be ends-focused, so there's less zealotry and evangelism in professional circles.
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Many people that use professional tools are genuinely doing hobbyist stuff. Especially if they haven't already bought their tools outright.
But besides, this subscription works with Family Sharing and is only $12, so it looks easy to get your money's worth.
A lot of people round trip through various softwares to create things. As a film editor I use NLE’s, DAW’s, music production tools, various encoders (like compressor), graphic design tools…I’d say it’s the norm not the exception to need 2-3 specialized pieces of software during projects.
> If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite
Are you talking about Adobe here?
Probably not, seeing as Creative Cloud has bundles focused on specific mediums.
Their default is the "All" plan which includes many of the same categories as the Apple bundle.