Comment by fennecfoxy

>These people shape the culture that the young people around you consume. They create the memes of six-seven-ification.

I'd disagree, six-seven-ification is caused by the human desire for clout and tribal motivations - I'd argue that social currency is the reason people pursue fiat currency; ask yourself this, if I have you $100 billion, but you could not interact with any human beings from then on, would that $100 billion still matter?

Rather than influencers forcing memes, "six-seven-ification" arises organically from the authors' pursuing of belonging/clout within a tribe. What I would say is more interesting is that the lifetime of such cultural outputs is becoming more and more fleeting.

For Millenials & gen X our memes seemed to have quite a bit of permanence over the years. For the boomers and silent generations before us, their cultures were even more static (and traditional) by comparison. For gen z/a it seems their cultural language changes month to month, sometimes week to week.

Memes aren't enjoyed for years now, they're enjoyed for a few months. Horizontally spinning rat, Coffin dance, etc are all ancient history now.

And you can see the reaction to this; there are spikes in search interest on a lot of classic (2005-2015) memes, Gen Z is desperately embracing retro tech like camcorders, polaroids and 90s/00s outfits in a snap back to reality. The gravity of this cannot be understated.

Mom's spaghetti.