Matthew McConaughey trademarks himself to fight AI misuse

7 hours ago (msn.com)

I'm mixed on this... there are always other actual people that will have matching voices or looks. Are they now effectively illegal for looking/sounding like they do?

IIRC, works have been sued for actors looking/sounding like other voice actors.

It feels like one's likeness should be automatically assumed to be trademarked (or be trademarked by right through legislation)

  • So nobody raised in a similar culture developing effectively an indistinguishable voice or happens to look the same can be allowed to live/work?

I think the parody law would make this moot. Unless he's made to be selling something, I'd imagine him being a public figure would make the trademarks meaningless.

  • I keep thinking that I want to see a "parody" of "James Bond (007)" called "Chad Bond (00G)" that is effectively classic bond style, but American and not any more campy than the earlier bond films were. Just actually being a classic Bond style, instead of a "for modern audiences" reshaping.

As with most things around AI, the problem is the scale. We are not ready for the amount of cease & desist court cases around individual likeness etc that are going to start flooding and overwhelming the system.