Comment by philistine

You're making your argument backward. The fact Apple can offer a bundle that includes a ton of features that Canva does not have right now does not mean that Canva is not a competitor! Canva just bought the whole Affinity suite and dumped it on the laps of its subscribers for no extra charge. They're on the warpath against Adobe. They want to dethrone them. Apple sees this battle and saw an opportunity to participate. They bought Pixelmator and bundled all their Pro apps together, making a very versatile bundle that is very different from the image editing heavy bundle of Adobe and Canva.

Apple can't take the market from professionals; they need the easel they learned at school. But they can definitely compete with Canva, whose market are untrained artists who need something done easily.