Comment by reincarnate0x14
4 hours ago
They're pricing at the point of pain, not maximizing efficiency. There are few enough companies (what, like, 3?) that own the majority of the brands so they don't even need to collude to figure out that they can all hover around "as high as we can get away with" together.
I've been nursing a minor Coke Zero addiction for years but usually get the store brand which is close enough at half the cost. For whatever reason Coke Zero itself dropped in price by about 30% recently but that's apparently not nationwide.
It really kind of blows my mind how much of that people drink. I'll get a 2 liter bottle that will last days and then I read about people going through entire cases of Mountain Dew Insane Flavor Combo Super Bacinator Blast in a day and it's like my god that's like 4000 kcals of corn syrup.
It's sad to see, when I go to my local Walmart, how much sugar water people buy, cases and cases. It must be a significant source of liquid for them.
More importantly it is a significant source of calories. My brother quit soda years ago when he realized he was getting 1/3 of his daily calories from sugar - a little sugar is okay but you can't meet your daily nutrient needs when that much is from sugar. If it is just liquid soda is just as others (and probably better than alcohol), but there are other considerations.
> how much sugar water people buy, cases and cases
One confounding factor here is that oftentimes the price is only reasonable in bulk. I don't know about walmart, but around me the best deal typically is "buy 2 get 3 free". I rarely buy/drink soda, but on the occasions I buy at all I'll be getting many cases at a time.
Late stage capitalism