Comment by alexfoo
5 hours ago
> For a generic ".com" domain that isn't American, it's generally a good idea to yes, have a kind of minimal hint that tells you at least which country it's about, and at least a single link you can follow to get the broader context.
Umm, I take it you didn't click the "About" link at the top right of the page. That gives you some of that context and names the countries involved in the first full sentence.
Alternatively clicking on the "Map" link should give a sizable proportion of people a big hint about which countries it involves. Three seconds of scrolling out on the map makes it obvious.
"Umm", yes, that's why I referred to the homepage specifically.
It's generally a good idea to make the subject of your site clear on the homepage, without requiring people to start clicking around to hunt for it.