Comment by irthomasthomas

I love this quote from Walmart describing loss leaders turned inside out.

   A store, for example, might ... charge slightly more for several items in order to sell something else at a break-even price or even below cost.

Imagine, Alice: "I think we can sell this plastic gizmo for 1000% markup" Bob: "Wonderful, we can use those profits to lower prices on things people need!"