Comment by retsibsi

> Maybe someone who isn't the target audience still wants to learn about the thing

This is fair enough, but they don't make it too hard -- there's an About page, where the first line mentions England and Wales and the rest of the page makes it clear that the issue is about rate increases. Googling something like "england pub rate increases" will get you the rest of the way if you're interested.

(I think us non-Americans sometimes go a bit far with the whole "finally you're tasting some of your own medicine, Yanks!" thing, and I'm sorry some people are being aggressive. But I don't think this site is as opaque as you're suggesting, nor that it makes any more assumptions about its audience than lots of US-based sites do. They're targeting locals, and I think it's fine for a home page to start talking to its intended audience immediately rather than wasting space on an introduction for outsiders.)