Comment by b450

This is the most egregious one in my eyes, too. I've run A/B tests on a few signup forms and without fail it validates the standard practice: the lowest drop-off rate comes from removing every possible obstacle and distraction. I'd bet a few dollars (which is as much as I'll ever bet) that design update would perform worse. The tool is almost intriguing as a _reductio_ of certain design practices.

The "after" designs all replace the rather generic "SV startup with a tailwind UI" with this serif font, parchment color look. It looks very similar to Anthropic's branding. I guess it looks marginally more distinctive? Though it seems to replace one knock-off visual identity for another. But the claim is that the tool here is implementing best practices through a sophisticated "design vocabulary", and in that sense the examples strike me as manifest failures. I find the general legibility of the "before" designs to be much better.