Comment by dybber

It seems like Google and Meta are using their dominant position to take as big a part of ad revenue as they possibly can, and if that means independent news companies where actual journalism is conducted can’t survive, then they don’t really care.

Danish media are trying to survive, as high quality journalism is necessary for democracy to function. They can’t avoid being on the big platforms, as Google and Meta have this dominant gatekeeper position in the market - this is where the media pull new users into their sites.