Comment by brabel

> Conversely, for the most successful companies the opposite is true.

While I agree with this, I think that it’s important to acknowledge that even if you did everything well and thought of everything in detail, you can still fail for reasons that are outside of your control. For example, a big company buying from your competitor who didn’t do a better job than you simply because they were mates with the people making the decision… that influences everyone else and they start, with good reason, to choose your competitor just because it’s now the “standard” solution, which itself has value and changes the picture for potential buyers.

In other words, being the best is not guarantee for success.