Comment by gruez
12 hours ago
Sounds like ads will just get replaced with covert word of mouth enticements. Want to get people to know about your product? Send free samples to influencers. Maybe even fly them out to CES and put them in nice hotels so they can experience your product announcements/demos. All of this is "unpaid", of course.
Assuming the influencers pay taxes, this doesn’t seem like something that can’t be addressed - we should be requiring influencers to prominently disclose incentives that could result in conflicts of interest.
this already happens