Comment by rhines

I'm not sure I agree - on the one hand yes, it's trivial to generate pages stuffed with keywords. But on the other hand Google is already interpreting search intent, and while this is okay for some things it is extraordinarily frustrating when trying to look for something specific.

Often I do want exact matches, and Google refuses to show them no matter what special characters you use to try to modify the search behaviour.

Personally I'd rather search engines continue to return exact matches and just de-rank content that has poor reputation, and if I want to have a more free-form experience I'll use LLMs instead.