Comment by atoav

This is a wonderful example how people live in the inverse-world.

Marketing is in the end a way of trying to get people to listen, even if you have nothing substantial to say (or if you have something to say, potentially multiply the effect of that message). That means you have to invent a lot of packaging and fluff surrounding the thing you want to sell to change peoples impression independent of the actual substance they will encounter.

This to me is entirely backwards. If you want people to listen focus on your content, then make sure it is presented in a way that serves that content. And if we are talking about text, that is really, really small in terms of data and people will be happy if they can access it quickly and without 10 popups in their face.

Not that I accuse any person in this thread of towing that line, but the web as of today seems to be 99% of unneeded crap, with a tiny sprinkle of irrelevant content.