Comment by pm

The company cares about neither. People inside the company will care about a great many things. The people who care about users either don't have the power to act or no longer care enough to do so.

If the company was trying to extract as much profit as possible, it would be doing so at every level; it would be a company-wide strategy. This just looks disjointed. It speaks to Apple's loss of social cohesion, the signals of which have been apparent for sometime.

This isn't an "I told you so" moment, as this initiative is meaningless without context, and it's a poor attitude to take.