Comment by mullingitover

Believe it or not, people aren't buying Audis in China because they're thrifty.

China was a huge market for Audi in the past as luxury status symbol. However, now Chinese buyers are so enamored with new tech-heavy Chinese luxury cars that Audi had to go make a whole sub-brand specific to the Chinese market just to stay in the game[1].

[1] https://www.audi-mediacenter.com/en/press-releases/double-de...