Comment by James_K

Social media apps do not compete in terms of code quality, but user-capture. People go to X because their friends are on X or there is someone on X they want to follow. The sole valuable aspect of any social media company is how many people use it. That's why, when Musk bought Twitter, he discarded the branding, the software engineers, rewrote the backend, and ditched the moderation. The only valuable thing that he was interested in buying was the captive users of Twitter and the embedded value in their social relations and generated content.