Comment by maxdo

You're just religious about your own preferences.

Prosche specifically is facing huge losses, and with this strategy is doomed to die. There are already rumors of potential bancrupcy.

EVs grew 20% globally in 2025, with developing markets surging 40%+. When EVs under $100,000 can hit sub-2.5-second 0–60 mph (0–100 km/h), all this fake "benefit" talk about exhaust notes and luxury engine refinement sounds exactly like people cheering for Vertu golden buttons at the dawn of the iPhone era.

EVs are growing incredibly fast—despite the West's biggest EV supplier deciding to commit marketing harakiri by alienating half its customer base.

New battery tech has made EVs affordable, and that's why adoption will keep accelerating in China, the EU, and the rest of the world. There'll be some irrelevant fluctuations in the US, but those will eventually even out regardless—because the rest of the world and technological progress will move on with or without them.

we are on the edge of go-to-market of billions of dollars of investments into battery development. It will deliver both much cheaper where needed and more capable batteries on the market. Guess what it will do with legacy cars.