Comment by alt227

> so why do we tolerate sites systematically blending the lines between ads and content

Precisely because it has started to be regulated.

Pre regulation, companies were tiptoeing forward, creating a new market and seeing what they could get away with with their customers. Now there is regulation they have a line drawn in the sand for them, and they know exactly what they can and cant do to screw consumers. Therefore they all now toe that line, and push as close to it as they can without crossing it.

What follows is a never ending cat and mouse game of companies finding loopholes in the regulation and regulators rushing to catch up and close the holes.