Comment by cududa

Fantasy price for your personal usage or the personal usage of most average consumers/ software engineers, sure. It bears repeating: you're not the target audience.

They've been in the display game a long time. For people that need the product capabilities for their specific job, like color grading, they seem to price them quite well, given everywhere I used to see $30,000-$50,000 reference monitors, I see Studio Displays now.