Comment by whizzter

If only 50-70% of your data is dead and causing issues then you probably have an underlying indexing issue anyhow (because scaling to 2x-3x customers would cause the same issues by magnitude).

That said, we've had soft-deletes and during discussions of keeping it on one argument was that it was really only a half-assed measure (data lost due to updates rather than deletes aren't really saved)