Comment by F3nd0

It seems to me this point of discussion always tends to get way too much focus. Should it really raise concern?

Of all the people who interact with image formats in some way, how many do even know what an image format is? How many even notice they’ve got different names? How many even give them any consideration? And out of those, how many are immediately going to think JPEG XL must be big, heavy and inefficient? And out of those, how many are going to stop there without considering that maybe the new image format could actually be pretty good? Sure, there might be some, but I really don’t think it’s a fraction of a significant size.

Moreover, how many people in said fraction are going to remember the name (and thus perhaps the format) far more easily by remembering it’s got such a stupid name?