Comment by sixtyj

The last paragraph is so accurate. Thanks. Just a small note: Developers, add your photo (mug shot) to your code, you receive more money. People do business with people.

In some book about behavioral economy there was a test with people in company kitchenette.

Above the coffee machine, there was a sign asking people who drink coffee at work to contribute to a jar for the next cpurchase. One sign was just text, while the other was also made with eyes. The one with eyes raised more money.