Comment by dmurray

Maybe eBay should publish the price the winning bidder actually bid.

This would let people stop thinking "I lost by one cent" in that situation. It also has a marketing benefit: look at all these people who got great bargains relative to what they would have paid. And it's not an unreasonable amount of transparency: in second price auctions e.g. for stamps or electricity, it's normal to publish the details of all the bids.

Of course eBay has already thought about this more deeply than me and perhaps trialled it and decided they didn't like it. Maybe it's off-putting to sellers to see they lost something for $10 to a buyer who would have paid $30?