Comment by bayesnet

This is exactly how eBay bidding works now. Sniping still works because your satisfaction with the outcome of an auction isn’t just determined by “I got the item below my price ceiling” but by _how much_ below my price ceiling I got the item.

Early bids make you commit to matching other bidders’ exploratory bids. You lose out on the (naive) dream of a “great deal”. Sniping (without paid-for bot assistance) is a costless way of not revealing your ceiling until the last moment (and it commits you to actually sticking to your ceiling because there isn’t time to rebid later).

If everyone bid rationally, this wouldn’t matter, but it’s very easy to convince yourself that you can stomach bidding just a little more than your ceiling just to win the item. This cuts two ways: last-minute bids prevent this behavior from others while also stopping it in yourself.