Comment by xp84
18 hours ago
I suspect the play they're making is that putting millions of new Discover cards out there will be a tipping point, pressuring the remaining merchants who don't take it, as a play to break the Visa/MC duopoly.
This could be not that hard to pull off. American Express historically was less accepted because of their high fees, but I don't think Discover has or had that problem.
Maybe I just don't use it enough but I can really only remember one time in the last ~15 years that I've tried to use my Discover card and been told they don't take Discover. I wonder if there's a geographical component, or if certain industries are less likely to take anything other than Visa/MC?
There is a geographic component. Outside the U.S. acceptance of Discover is not nearly as universal as in the U.S. So much so that in the letter that accompanied the new Discover debit cards they sent out, they had something to the effect of “maybe you should bring a backup card” if you were planning on using it internationally.