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Comment by consp

13 hours ago

If they made the headline something on the line of "replacing protobuf with a native, optimized implementation" would not get the same attention as putting rust in the title to attract the everything-in-rust-is-better crowd.

That never happens. Instead, it always attracts the opposite group, the Rust complainers, where they go and complain about how "the everything-in-rust-is-better crowd created yet another fake headline to pretend that Rust is the panacea". Which results in a lot of engagement. Old ragebait trick.