Comment by xp84

I have to agree. Of all the per-seat subs that my employer has, the thing Docker Desktop provides is of so much easily provable value. I tend to agree that making Docker Desktop a commercial product way back then would have probably been good. The only hurdle would be figuring out enough of a 'free tier' to get developers to get into it and get addicted and demand a license, but not so much that everyone just uses the "free tier" or "personal" edition indefinitely - which I suspect many, many companies' developers do to this day with Docker Desktop, with their employers' tacit consent.

This "free to start using" move is best exemplified by Slack, which ended up taking over many companies guerrilla-style. They did a pretty good job of pivoting companies to paying, too.