Comment by mactavish88

The exact same way you'd treat any other investment decision.

In the real world, if you've got $100k, you could choose to invest all of it into project A, or all into project B, or perhaps start both and kill whichever one isn't looking promising.

You'd need to weigh that against the potential returns you'd get from investing all or part of that money into equities, bonds, or just keeping it in cash.