Comment by kalleboo
10 hours ago
The reason video is winning is because you can make a living on video advertising. It's not really possible in this day to make a living on writing, outside of specific niches. So people who are good at writing use that skill to make video scripts, not blogs or books.
Yup; I'd make the claim (as an internet commenter, not an expert) that audio / video is more aimed at passive entertainment, whereas reading and more importantly deep comprehension etc takes more effort and time, and it's harder to monetize.
Not impossible, mind - the author posted this on Substack which is a way that one can monetize writing (blogpost style articles anyway).
Just about anyone being able to make money from writing also seems like a somewhat modern aberration.
Pre-printing press typically only the very wealthy had access to paper and ink, the process of copying a book was a huge undertaking.
Printing press opened things up, but paper was still rather expensive for quite some time. It wasn't until the 1900s that the book-splosion really took off.
With the take off of cheap paper products we switched from what you could write, to what could you get published and mass printed as the main gatekeeper. This paradigm stood for around 100 years.
With the rapid growth of both the internet and digital technology as a whole, anyone could write and 'publish online'. For a time this was lucrative as content was king and brought eyeballs. The internet was still slow enough for most that other forms of high bandwidth content were still luxury goods.
By 2010 the internet and smartphones were to the place that non-text media was where all the money was going. With the rise of the influencer a company could give a moderate amount of advertising dollars to an individual and get an oversized return on it. At the same time social media was gating off large amounts of text and people from the internet at large. Add to this the copying of text content in order to steal advertising dollars and clicks (think stack overflow copies and the like). Google and the other large social media companies with the advertising platforms greatly reduced the payout for text content and things moved to multi-media/video for the advertising dollar. The latest rage is shorts to keep ones ADHD addled mind locked to the screen for hours without moving.
With LLMs crapping out text who knows what our future of earning money with words looks like. Also, it's likely that AI driving virtual world will grab the attention of the masses, much like a personalized video game with the ability to be as addictive as our most dangerous drugs.
The printing press immediately brought about broadsheets handbills and dozens of other mass publication formats.
Audio is also great for busy people. Doing chores, driving, shopping, at the gym, even at work depending on your job. A lot of video content is mostly just audio anyway with either a person's face or filler images anyway. Audio and audio-heavy video is a way to get information or entertainment if you don't feel like you have the time to sit down and read.